The Wade Brothers Photography and Directorial Team 

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MADD: PSA for Mothers Against Drunk Driving

The Wade Brothers were hired to produce a fully integrated campaign for MADD. This included a :60 and :30 second tv spot and 4 print ads. All elements were produced in one production day, using a single crew. The Wade Brothers worked directly with a PR firm to create more than 50 Word of Mouth placements. The :60 second spot was also shown as pre-roll in geo-targeted cinemas. The whole effort was not without controversy:
http://adage.com/goodworks/post?article_id=141935
http://creativity-online.com/work/madd-broken-teens/18518 breaks the story.

Tags: High Speed, Motion, Print, PSA