The Wade Brothers Photography and Directorial Team 

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Fly 53: The Resistance

The Wade Brothers take it up a notch for the second season of FLY53. They approached this season with a similar edge – telling the story of love lost and found…all in the midst of an uprising. The short-form was used to tease the launch of the line and achieve viral traction. The long-form, print and online campaign launched two weeks later. All elements were captured during a four-day production. The Wade Brothers had produced a 5 minute viral short, a :30 second spot and over twenty still fashion shots featuring the full fashion line – and super hot models.

Tags: Interactive, Motion, Print, Viral