The Wade Brothers Photography and Directorial Team 

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Fly 53: The Resistance

The Wade Brothers take it up a notch for the second season of FLY53. They approached this season with a similar edge – telling the story of love lost and found…all in the midst of an uprising. The short-form was used to tease the launch of the line and achieve viral traction. The long-form, print and online campaign launched two weeks later. All elements were captured during a four-day production. The Wade Brothers had produced a 5 minute viral short, a :30 second spot and over twenty still fashion shots featuring the full fashion line – and super hot models.

Tags: Interactive, Motion, Print, Viral


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MADD: PSA for Mothers Against Drunk Driving

The Wade Brothers were hired to produce a fully integrated campaign for MADD. This included a :60 and :30 second tv spot and 4 print ads. All elements were produced in one production day, using a single crew. The Wade Brothers worked directly with a PR firm to create more than 50 Word of Mouth placements. The :60 second spot was also shown as pre-roll in geo-targeted cinemas. The whole effort was not without controversy:
http://adage.com/goodworks/post?article_id=141935
http://creativity-online.com/work/madd-broken-teens/18518 breaks the story.

Tags: High Speed, Motion, Print, PSA


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Fly 53: House of Fly 53

FLY53 a British apparel company engaged The Wade Brothers to create an edgy fashion campaign with motion and still assets intended to reach across platforms, with the main video particularly cued for viral success. The result: an 8 minute long-form video tour of The House of Fly 53, revealed at the Bread and Butter trade shows. The rooms symbolize confession, revival, retribution, torment, atonement and divinity. The :30 second short-form version was placed online and in rich media ad campaigns. The Wade Brothers paired the video with a full print campaign. The video, print and viral pieces were all shot at the same time, maximizing production costs, talent fees and other out-of-pocket expenses.

Tags: Fashion, Motion, Point of Purchase, Print, Short Film, Viral


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Wad Magazine Paris

The Wade Brothers were hired to do a 10 page fashion series for the tenth anniversary of one of Europe's top urban culture magazines, WAD. The shoot was concepted and produced by The Wade Brothers. Merci, Paris!

Tags: Editorial, Fashion, Print


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A Little Horse

 A self promotion piece based on a fun pun. Both a motion and print piece were produced in a single day.

Tags: Motion, Print


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Room 107

Room 107 is a personal project, with stills shot by Lyndon Wade and motion generated by The Wade Brothers. Many of these images are hanging in the Lumas Gallery.

Tags: Motion, Print