The Wade Brothers take it up a notch for the second season of FLY53. They approached this season with a similar edge – telling the story of love lost and found…all in the midst of an uprising. The short-form was used to tease the launch of the line and achieve viral traction. The long-form, print and online campaign launched two weeks later. All elements were captured during a four-day production. The Wade Brothers had produced a 5 minute viral short, a :30 second spot and over twenty still fashion shots featuring the full fashion line – and super hot models.

FLY53 a British apparel company engaged The Wade Brothers to create an edgy fashion campaign with motion and still assets intended to reach across platforms, with the main video particularly cued for viral success. The result: an 8 minute long-form video tour of The House of Fly 53, revealed at the Bread and Butter trade shows. The rooms symbolize confession, revival, retribution, torment, atonement and divinity. The :30 second short-form version was placed online and in rich media ad campaigns. The Wade Brothers paired the video with a full print campaign. The video, print and viral pieces were all shot at the same time, maximizing production costs, talent fees and other out-of-pocket expenses.