2010 saw directing duo and world-renowned photographers - The Wade Brothers - being asked by Webby's agency Tribal DDB to create all the motion and still photography elements for the global marketing campaign, with the motion piece (about an absurd "fight" between two very unlikely characters) being shown in segments throughout the evening, and the stills being used throughout all print and online promotion for this years' event - an evening that featured a myriad of stars including Jimmy Fallon, Roger Egbert, Ne-Yo, Isabella Rossellini, OK-GO!, Lisa Kudrow and co-inventor of the Internet - Vinton Cerf among many others..

The Wade Brothers take it up a notch for the second season of FLY53. They approached this season with a similar edge – telling the story love lost and found…all in the midst of an uprising. The short-form was used to tease the launch of the line and achieve viral traction. The long-form, print and online campaign launched two weeks later. All elements were captured during a four-day production. The Wade Brothers had produced a 5 minute viral short, a :30 second spot and over twenty still fashion shots featuring the full fashion line – and super hot models.

The Wade Brothers were hired to produce a fully integrated campaign for MADD. This included a :60 and :30 second tv spot and 4 print ads. All elements were produced in one production day, using a single crew. The Wade Brothers worked directly with a PR firm to create more than 50 Word of Mouth placements. The :60 second spot was also shown as pre-roll in geo-targeted cinemas. The whole effort was not without controversy:
http://adage.com/goodworks/post?article_id=141935
http://creativity-online.com/work/madd-broken-teens/18518 breaks the story.

FLY53 a British apparel company engaged The Wade Brothers to create an edgy fashion campaign with motion and still assets intended to reach across platforms, with the main video particularly cued for viral success. The result: an 8 minute long-form video tour of The House of Fly 53, revealed at the Bread and Butter trade shows. The rooms symbolize confession, revival, retribution, torment, atonement and divinity. The :30 second short-form version was placed online and in rich media ad campaigns. The Wade Brothers paired the video with a full print campaign. The video, print and viral pieces were all shot at the same time, maximizing production costs, talent fees and other out-of-pocket expenses.

The Wade Brothers were hired to do a 10 page fashion series for the tenth anniversary of one of European's top urban culture magazines, WAD. The shoot was concepted and produced by The Wade Brothers. Merci, Paris!

 A self promotion piece based on a fun pun. Both a motion and print piece were produced in a single day.

The Wade Brothers were hired to create a print campaign for Nestea’s Liquid Awesomeness campaign. To give the clients an even bigger bang for their buck, The Wade Brothers shot a bit of video extra stills in order to produce the above motion piece. Does Steve really end up in these awesome situations, or are they just in his head?

Room 107 is a personal project, with stills shot by Lyndon Wade and motion generated by The Wade Brothers. Many of these images are hanging in the Lumas Gallery.