The Wade Brothers
Photography and Directorial Team

Projects

Bacardi

The Wade Brothers photographed the global above the line campaign for Bacardi with BETC in Panama and Mexico. The images focus on the brand’s famous heritage, and the incredible struggles that the family have overcome to get to where they are today – including fires, exile, prohibition and Cuban revolutionaries!

Reebok

The Wade Brother's worked in collaboration with M&C Saatchi UK to launch a look for Reebok's new campaign, Reethym of Lite.

Gatorade

The Wade Brothers collaborated with Gatorade's digital agency VML alongside Chiat Day to create still imagery for a wide variety of uses. Athletes were: Dwayne Wade, Ryan Lochte and Abby Wambach.

Nashville

The Wade Brothers worked with Nashville Convention and Visitors Bureau documenting the biggest stars that call Nashville home. For over 130 years, Nashville has evolved into the world's premier Music City. The Black Keys, Kings of Leon, The Civil Wars, Ben Folds, Eric Church, Vince Gill, Emmylou Harris and Kris Kristofferson are among the more than 30 artists featured in this magnificent campaign.

Keds

The Wade Brothers handled the print and live action material to launch the new Keds campaign, called "How Do You Do?" The buildup of artist collaboration and partnerships culminates in the 2011 “How Do You Do?” campaign, which will encourage the target audience to create and collaborate, and emphasizes the idea of Keds sneakers being a canvas used to express that creativity.  http://www.nytimes.com/2011/02/23/business/media/23adco.html?_r=1&ref=media

USA TODAY

Wolff Ollins hired The Wade Brothers to construct a 360 degree production to deliver broadcast and print. TWB work efficiently across all mediums giving a cohesive vision for a project.

Chicago Fire

The Wade Brothers created images for the off air promotion of the European release of the hit drama Chicago Fire.

2012 London Paralympics

The Wade Brothers worked with Channel 4 in London to handle all the off air promotion for the 2012 Paralympics. "Forget everything you thought you knew about strength. Forget everything you thought you knew about humans. It's time to do battle. Meet the Superhumans." A battlefield of explosions set the backstory for their injuries.

Gatorade NBA

The Wade Brothers recently worked with VML, Chiat Day, and Tracy Locke for Gatorade. The brothers spent a day with NBA Stars Dwyane Wade and Kevin Durant.

Lung Cancer Alliance

The Wade Brothers handled all TV and Print for the launch of a 360 cross platform
campaign for Lung Cancer Alliance.

Baghdad in the U.K.

A battlefield explosion sends troops flying. Scenes were created to set the backstory for many of the paralympic athletes injuries. A part of the Channel 4 Paralympics campaign shot by The Wade Brothers.

Alice and Olivia

Fly 53: The Resistance

The Wade Brothers take it up a notch for the second season of FLY53. They approached this season with a similar edge – telling the story of love lost and found…all in the midst of an uprising. The short-form was used to tease the launch of the line and achieve viral traction. The long-form, print and online campaign launched two weeks later. All elements were captured during a four-day production. The Wade Brothers had produced a 5 minute viral short, a :30 second spot and all print and interactive material to launch this summer line.

The 14th Annual Webby Awards

2010 saw directing duo and world-renowned photographers - The Wade Brothers - being asked by Webby's agency Tribal DDB to create all the motion and still photography elements for the global marketing campaign, with the motion piece (about an absurd "fight" between two very unlikely characters) being shown in segments throughout the evening, and the stills being used throughout all print and online promotion for this years' event - an evening that featured a myriad of stars including Jimmy Fallon, Roger Ebert, Ne-Yo, Isabella Rossellini, OK-GO!, Lisa Kudrow and co-inventor of the Internet - Vinton Cerf among many others.

Fly 53: House of Fly 53

FLY53 a British apparel company engaged The Wade Brothers to create an edgy fashion campaign with motion and still assets intended to reach across platforms, with the main video particularly cued for viral success. The result: an 8 minute long-form video tour of The House of Fly 53, revealed at the Bread and Butter trade shows. The rooms symbolize confession, revival, retribution, torment, atonement and divinity. The :30 second short-form version was placed online and in rich media ad campaigns. The Wade Brothers paired the video with a full print campaign. The video, print and viral pieces were all shot at the same time, maximizing production costs, talent fees and other out-of-pocket expenses.

MADD: PSA for Mothers Against Drunk Driving

The Wade Brothers were hired to produce a fully integrated campaign for MADD. This included a :60 and :30 second tv spot and 4 print ads. All elements were produced in one production day, using a single crew. The Wade Brothers worked directly with a PR firm to create more than 50 Word of Mouth placements. The :60 second spot was also shown as pre-roll in geo-targeted cinemas. The whole effort was not without controversy: http://adage.com/goodworks/post?article_id=141935 http://creativity-online.com/work/madd-broken-teens/18518 breaks the story.

Room 107

Room 107 is a personal project, with stills shot by Lyndon Wade and motion generated by The Wade Brothers. Many of these images are hanging in the Lumas Gallery.